Measurements Matter with Social Media Management
In healthcare ( yet all industries may have this saying) we know that we cannot change what we do not measure. Social Media strategies can range from the very simple to a complex plan that is executed by a Digital Marketing team of 8 people. The bottom line is that regular measuring can take a lot of guess work out of what is working for you on Social Media. If there is a post that is getting a TON of engagement, be happy, enjoy that. Yet set aside time to find out why that post did so well and aim to do more of that type of content. I suggest doing some sort of review of what is working and what is not working every week. Yet Monthly report are helpful as well.
In this video I talk about just some of the ways that Measurements can be helpful for your Social Media Strategy